It’s hard to believe we’re already heading into that last tiny bit of the year, isn’t it?
Whether you had a fantastic year (woo-hoo!) at your child care center or a lackluster one (more boo-hoo than woo-hoo, in other words), here are 5 easy yet effective ways to set yourself up for a stupendous 2015:
1. Determine your Unique Selling Proposition (USP): If you haven’t already figured out what makes your center stand out from all the others in your area, do it now – none of your other marketing efforts will amount to much without this key step. Once you know what you want to focus on, carry the message consistently through all your marketing communications.
2. Create an irresistible New Year’s offer: The start of a new year is a perfect hook for a special, limited-time offer at your child care center.
3. Plan an event: It could be an open house, a pajama party, an ice cream social, or whatever else floats your boat. It doesn’t need to be expensive, just fun and something worth talking about. Get creative, pick a date, and start promoting! And if you can find a community partner to jointly host it with you, so much the better.
4. Review your reviews: Too many child care centers are blithely unaware that there are blisteringly bad online reviews floating around out there – until the phone stops ringing. Google your center’s name, in quotes, and carefully look through what pops up.
You can’t delete bad reviews, unfortunately, but you can and should respond to them (in a professional, non-defensive way) to help set the record straight. You should also encourage happy families to leave positive reviews on those same sites – a good idea even if nobody’s been slandering your good name.
5. Polish up your Facebook page: It’s not enough to simply have a Facebook page – you need to be active on the site, with regular postings and updates.
Ideally, you should be posting at least once each business day. If that seems too daunting, shoot for 2 or 3 times per week and work up from there. (You can schedule posts in advance with services like Buffer; check out my resources page for more details).
Cute quotes and photos of kids are always popular, and special Facebook-only promotions and offers encourage current and prospective parents to follow your page and check back in regularly.
That’s it for now, folks – we’ll be taking the next two weeks off from posting but will see you back here on January 8th. Until then, best wishes for a joyous Christmas (for those who observe it) and a very happy New Year!
Thanks, as always, for reading along with us – I can’t wait to show you what we’ve got planned for 2015 here at Daycare In Demand.