Last week, we were lucky enough to escape the Hoth-like tundra that has been New England this winter and get down to Florida for a few days. It was a wonderful trip – we got to visit with family, swim in the pool, and have our arms and legs exposed without them instantly freezing solid and falling off.
We also introduced Lorelei to the timeless fun of writing postcards to friends and family back home (Nicholas, as you can see from the photo above, found more personal satisfaction in eating the postcards).
Even with all the electronic amusements and diversions out there these days, there’s still something wonderful about receiving a postcard in the mail, isn’t there? If you’ve ever received an e-postcard in your inbox – and, yes, they do exist – it’s just not the same thing.
Postcards are special because they don’t scale easily; it takes a bit of time and effort (and money) to write, stamp, and mail each one. Each one is a unique creation designed just for a particular recipient.
While there’s certainly an important place in your child care marketing and retention plan for things that do scale, like your Facebook page, your blog, your newsletter, and so on, you should also reserve some of your time and budget for more personal efforts, such as:
- A handwritten thank-you note to families who tour your center
- An age-appropriate welcome gift for families when they enroll
- A thoughtful (not necessarily expensive) birthday gift for each teacher at your center
You may feel like you have no time, energy, or money for this sort of thing…but here’s the deal: Gestures like these give you tremendous bang for the buck precisely because they require a sincere, personal touch. Accordingly, they are remembered and appreciated for a very long time.
Once you get in the habit of doing even just one or two personal touches like this at your center on a regular basis, you’ll quickly see how fun, and effective, they can be.
And if you need something custom-bitten, just say the word. I know a guy.