My son, Nicholas, is a study in the art of getting distracted.
He will be contentedly playing in the living room when, out of nowhere, he’ll scramble up and dash into the kitchen for reasons unknown to the rest of us.
He will be pursuing our aging-yet-good-natured cat when he’s stopped short by an ant on the floor – “What dat, Mommy?”
He will be entirely engrossed in his ice-cream cone until he sees that I’m eating something else – even if it’s a spear of broccoli – and his treat is instantly forgotten.
Nicholas can get away with this sort of thing, because he’s two and highly adorable. It doesn’t work out so well for the rest of us, alas, but my clients consistently get sidetracked when it comes to their child care marketing and business development efforts.
Part of it is the natural human tendency to fall prey to Bright Shiny Object syndrome: “OK, I will get my Facebook page up and rolling and – oh, wait – Pinterest! Let me look and see what that’s all about. Maybe I should be on there, too. And Twitter. And maybe Instagram. I’ll sort it all out later…”
Additionally, the early stages of any project are invariably easier (and more exciting) than the latter stages – witness the difference between a) buying a pair of running shoes and b) actually getting to the gym to run on the treadmill three times a week.
Finally, when you’re desperate to see results, it’s easy to grasp at straws – and the more straws the better, it can feel like, even though that’s not actually how things work.
If you don’t commit to doing, and finishing, one thing at a time, you will never build momentum and get the results you want – it’s just that simple, but rarely easy.
Which is why I love The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller and Jay Papasan.
As the title implies, the book focuses on drilling you down to the one thing you need to be most focused on right now – not six things, not three things, but the one single thing. You will be astounded at what you can achieve when you train yourself to do this.
I am in no way affiliated with the book or its authors, but I think it’s a fantastic resource – which is why I am excited to give away a free copy of the book to one lucky reader this week!
To enter the giveaway, just leave a comment on this post letting me know why you’d like to win the book. For one additional bonus entry, mention this giveaway on Facebook, Twitter, and/or your own blog, and leave a separate comment here letting me know that you’ve done so.
All entries must be in by 6 p.m. Eastern time on Saturday, October 25 – I’ll choose a winner at random after that time. Good luck!
Smart time and priority management is essential – because only two-year-olds can effectively pull off a life of endless distractions.