- Chicago Transit Authority
- Coffee To Abigail!
- Computed Tomography Angiography
- Commodity Trading Advisor
- Chinchillas Taking Advantage
Today, however, I’m going to talk about CTA in the marketing context: Call To Action.
It’s a simple yet often-overlooked concept: A call to action simply refers to what you want the person on the other end of your marketing to do.
In those late-night infomercials, for example, the CTA is traditionally something along the lines of “Call now!” Or, more recently, “Order now at thighblaster2016.com!”
Are your CTAs clear, on your website and brochures and other child care marketing materials?
If not, it could be because you’re asking people to do too many things at once – or maybe you’re not asking them to do anything at all. It might be that you’ve never actually thought through what you want them to do.
In the child care context, your ideal CTA is probably one of the following:
- Call to schedule a tour
- Fill out an online form
- Stop by to pick up a packet of information
- Sign up for a specific event or special program
Child care, of course, is not generally something people will sign up for sight unseen – so “Enroll your child now in full-time care for the next three years – just click here!” is not a viable CTA.
But one of the above is – a first step to start people down the path to enrollment. Figure out what’s right for your program, and focus on just that one thing for now.
Remember, when it comes to CTAs, Clarity Trumps All.