We are deep in the throes of potty-training our son, Nicholas. It’s really been a wild ride – sort of a cross between a Pampers commercial and the fountain show at the Bellagio.
We’ve had a lot of laughs, a few tears, and countless sodden Shamwows. (We also had one entire “naked day” – just Nicholas; not the rest of us – much to the amusement of our next-door neighbors.)
Right now it feels like this process is crowding out all of my other thoughts. My life currently revolves around precision potty-related proximity, timing, and aim.
I do feel like we’re making solid progress, however. One of these days, Nicholas will more or less have it down – at which point I can shut down the constantly running “time since last attempt” clock in my head, once and for all. (And then I can start worrying about him asking me for my car keys.)
Believe it or not, getting your marketing program up and running works much the same way. The first few days and weeks, it’s agony. You’re constantly wondering whether you’ve got it right or wrong, it’s taking a ton of time, and you repeatedly consider abandoning the whole enterprise entirely.
But if you keep at it, consistently, you’ll begin to figure out what works and what doesn’t. You’ll get faster and better at it. And, before too long, marketing your program will be just another facet of your everyday life. But this only happens if you keep at it.
I like how our potty-training book quoted the very wise words of Winston Churchill – who unquestionably had a lot on his plate, albeit not in the specific realm of potties and pee-wees in which we operate: “If you’re going through hell…keep going.”
Note: There will be no new post next week due to the July 4th holiday here in the U.S. We’ll see you back here on July 9th!